We transferred nonused coupons by football fans to their biggest rivals.
Zé Delivery, the biggest beverage delivery app in Brazil, offers up to 50% of cashback for football fans with a club membership. A pretty sweet deal that for some reason was just being ignored?
Until we told them: if you don’t use your cupons, we’ll transfer all to the fans of your rivals.
AB InBev’s Global CMO spoke at Cannes and presented three internal benchmark projects – Cashback Derby was one of them.
