Screenshot 2022-09-19 at 16.16.22.png

Using outdated laws to raise a debate around cannabis legislation

Using outdated laws to raise a debate around cannabis legislation.

 

We used outdated laws to raise a debate around cannabis legislation

It’s 2022, and social media platforms limit the reach of any content related to cannabis – even if it’s meant to spread knowledge about the plant. 
Nowdays, a lifestyle & wellness brand, wanted to start a debate around these guidelines and beyond. 
So we traced a parallel between questionable laws around the world and those about weed.

 
 

Agency: AKQA Amsterdam + São Paulo
CCOs: Diego Machado, Hugo Veiga
ECD: Matias Menendez
CD: Evan Dunn
Art directors: Guilherme Manzi, Rick Garcia
Copywriters: Felipe Duarte, Mario Morais
Film director: Pedro Giomi