We turned the AJXXXV tryout into a Mixtape for local talent

Jordan was about to launch the new AJXXXV during the pandemic and we needed to create a new tryout experience for the EMEA community. 
So based on the insight that every place has its own hoops style, we asked locals from Paris, Berlin, and Milan to show how their cities fly for a chance
to try the AJXXXV before they dropped. The winners not only got the shoes but also to be part of an official Mixtape shared across Jordan’s channels.