We promised to give fans what they expect from football.
Football people think NFTs are more of the elitist bullshit that's been taking over the game, and they're not 100% wrong.
Clubs trying to make a quick buck with cheap artwork with no utility only contribute to the miseducation of what an NFT is.
So when OneFootball were to launch their collection, we treated fans the way they deserve: like fans.
Instead of ignoring the elephant in the room, we kicked off by sending an honest open letter to 4 million readers of Italy’s biggest newspaper.
To promote the first drop, we developed spots and OOHs that kept speaking the fans’ language.
