003.png

Zé Delivery -Derby Cashback

 

We transferred unused coupons from football fans to their biggest rivals.

Zé Delivery turns 50% of football fans’ membership fee into cashback in the app.
Fucking A deal, right? People weren’t really catching on though – no one was using it. Go figure.
So we told them that if they kept missing out, we’d give the benefit to their derby rivals instead. Lol.

 
 

AB InBev’s Global CMO spoke at Cannes and presented three internal benchmark projects – Cashback Derby was one of them. Dope.