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Rogers - Wish You Were Here

 

The story of a young couple navigating the challenges
of spending yet another Christmas apart.

Rogers was creating their first -ever holiday spot, and the ask was simple: make people cry.
Our insight was just as straightforward: when something truly matters to us, we make it work.
So we told the story of two lovers finding ways to stay present, even they couldn’t be together.

 

Agency: Publicis Toronto
CCOs: Vini Dalvi
GCDs: Catherine Allen, Ian Simpson
Art director: Mateus Cerqueira
Copywriter: Felipe Duarte
Film director: Tom Hooper