Using outdated laws to raise a debate around cannabis legislation
Using outdated laws to raise a debate around cannabis legislation.
We used outdated laws to question today’s online cannabis guidelines.
Social media platforms limit the reach of any content related to cannabis – even if it’s educational. Nowdays, a lifestyle & wellness brand, wanted to start a debate around this nonsense. So we drew a parallel between questionable laws around the world and those about weed.
Agency: AKQA Amsterdam + São Paulo CCOs: Diego Machado, Hugo Veiga ECD: Matias Menendez CD: Evan Dunn Art directors: Guilherme Manzi, Rick Garcia Copywriters: Felipe Duarte, Mario Morais Film director: Pedro Giomi