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Using outdated laws to raise a debate around cannabis legislation

Using outdated laws to raise a debate around cannabis legislation.

 

We used outdated laws to question today’s online cannabis guidelines.

Social media platforms limit the reach of any content related to cannabis – even if it’s educational.
Nowdays, a lifestyle & wellness brand, wanted to start a debate around this nonsense. 
So we drew a parallel between questionable laws around the world and those about weed.

 
 

Agency: AKQA Amsterdam + São Paulo
CCOs: Diego Machado, Hugo Veiga
ECD: Matias Menendez
CD: Evan Dunn
Art directors: Guilherme Manzi, Rick Garcia
Copywriters: Felipe Duarte, Mario Morais
Film director: Pedro Giomi